Telephone Tracking allows you to monitor calls out of your site and understand precisely what advertising activity brought them whether it was from another site, Google or your paid search effort.
So no longer will you have to figure how your caller has found you.
Why you want Call Tracking
Call tracking is an essential tool for any business that spends money on advertising across multiple channels. Customers with AdWords have an inborn need to monitor the calls that relate to their key words, to be able to comprehend which keywords provide call conversions. markting call tracking With no visibility of call conversions, it’s simply not possible to work out if your investment from the key words in your portfolio is providing value or not. Is just tracking AdWords call conversions ?
Most customers are searching to monitor not only PPC, but additionally SEO, Screen, Affiliates, Social Media as well as Offline campaigns such as TV, Direct Mail, Radio, Print media & trade show traffic and of course Bing PPC traffic. This is where the power of a 3rd generation call tracking system such as Call Conversions Tracking comes from, since it allows you to realize your ROI for every one of these very important channels not just Google PPC. This is essential actionable data letting you optimise the efficacy of all your marketing and advertising channels, crucial to the success of any business.